5 Best Cheap Email Marketing Platforms in 2024

Email marketing is one of the most important tools you can’t do without when it comes to online marketing. However, choosing the right platform for you among the many email marketing platforms available can be tricky, especially when you’re on a budget.

So, you will find yourself having different, confusing questions. What is the best email marketing platform? But I have a small budget! What is the cheapest email marketing platform? Can I get a plan on a strong platform at a low price? and so on.

Don’t worry; there are a lot of affordable email marketing platforms available that won’t break the bank. To help you alleviate the stress of searching, we’ve picked the 5 best and most affordable of them, offering almost everything you may need from an email marketing platform. First, let’s understand the factors we considered when making this selection.

How Did We Select the Following Email Marketing Platforms?

Well, the first factor we have considered is pricing, We picked the most affordable option based on our reviews.

However, it is not only about the cheapest option; you may find many platforms providing this service at a low price, but its features are so weak.

So, in our test, we considered, after pricing, the features provided, ease of use, integration options, and deliverability, “which is considered one of the most important factors” besides customer support.

Top 5 Cheap Email Marketing Platforms in 2024

Now let’s dive into the top 5 cheap email marketing platforms that offer a perfect balance of affordability and functionality.

1. GetResponse

The first option on our list is GetResponse, an online platform that facilitates the creation, management, and analysis of marketing campaigns.

Since its start in 1997 in Poland, it has established itself as one of the most popular email marketing options available to individuals and businesses of all sizes.

With more than 5.2 million visitors and 400,000 customers worldwide, this platform is now recognized as a trustworthy resource. GetResponse goes far beyond email marketing, though, thanks to its many other features. Therefore, calling it an all-in-one marketing solution would be more accurate.

GetResponse Full Review | Short Review | GetResponse Coupon Codes | Try it For Free

2. ActiveCampaign

One of the best email marketing platforms is ActiveCampaign, which can be used by individuals as well as small and large businesses to communicate with and engage with their customers.

Jason VandeBoom founded it in 2003, intending to provide email marketing services, but it quickly developed into a feature-rich platform. starting with CRM, analytics, and email marketing, then moving on to automation.

ActiveCampaign Full Review | Short Review | ActiveCampaign Coupon Codes | Try it For Free

3. SendPulse

We have also SendPulse, a popular email marketing provider, or, should we say, an all-in-one marketing automation platform, that provides a variety of features at a low cost.

Kostya Zhukovsky and Vladimir Pankratov founded the platform in Minsk, Belarus, in 2015 as an email marketing service, but it has since expanded to include a wide range of features, from Web push notifications in 2015 to Viber chatbots in 2023.

SendPulse is a popular choice among businesses in different industries, including e-commerce, education, marketing, and technology.

SendPulse Full Review | Short Review | SendPulse Coupon Codes | Try it For Free

4. Moosend

Another email marketing platform is Moosend, which is noted for its price and ease of use. It is an attractive choice for businesses of all sizes, especially small and new businesses, due to its low-cost plans and user-friendly interface.

Panos Markellos and Hatzis launched the platform in 2012. Since then, it has expanded to include many features, such as email automation, landing page builders, CRM, analytics, and more.

Moosend Full Review | Short Review | Moosend Coupon Codes | Try it For Free

5. AWeber

At last, AWeber is one of the most notable email marketing service providers, with many features that identify it as a popular choice for businesses of all sizes looking to connect with their customers and grow their business.

It is a platform founded in 1998 by Tom Kulzer, making it one of the oldest email marketing platforms on the market, with over 100,000 small company customers worldwide.

AWeber Full Review | Short Review | AWeber Coupon Codes | Try it For Free

Cheap Email Marketing Platforms in 2024: Comparison

Read Also: 3 Best Free Email Marketing Tools and Services Lookinglion

Reviews of the Best Cheap Email Marketing Platforms in 2024

Here is an overview of the features, pricing, deliverability, pros & cons, and quality of support of each platform. However, to better understand the features of all these email marketing platforms, make sure to read their full reviews.

GetResponse Review 2024

GetResponse’s easy drag-and-drop builder for emails and landing pages will allow you, as a beginner, to quickly create attractive campaigns. In addition, some useful videos and guides will ensure you always have access to the support you need.

What Features Does GetResponse Offer in 2024?

When it comes to GetResponse features, the platform is an all-in-one marketing platform. It means that the platform offers everything you need to start your email marketing journey.

In terms of the creation of an email, if you don’t have coding skills, you can use the drag-and-drop editor to create beautiful emails, 200 pre-designed templates, and a library of free stock photos. Or you can use the power of the AI email generator to generate attractive subject lines, content, and more. You can also segment your contacts and reports to track how everything is going and send targeted email campaigns.

You also have the ability to create automation workflows or use an autoresponder to send welcome emails, for example, any time a new subscriber joins your email list.

If you want to create a landing page or a website, GetResponse also allows you to generate a beautiful landing page with the AI page builder, through the drag-and-drop builder, or by using a ready template from the 93 templates available. Also, GetResponse allows you to host a website.

We can’t forget the ability to host live webinars and pre-recorded webinars to engage your audience and promote your products or services. Besides several other features, such as:

• Forms and pop-ups
• E-commerce tools
• Conversion funnels
• Paid ads
• Chat
• Web push notifications
• CRM and sales funnel management.
• Over 200 integrations with third-party apps and services.

Pricing in 2024

GetResponse offers flexible pricing plans starting at $15.6/month for up to 1000 subscribers, billing annually. This price makes it an affordable option for individuals and businesses of all sizes.

Deliverability

After following the best email marketing practices provided by GetResponse, we get an excellent deliverability rate, Read our full GetResponse review.

Customer Support

GetResponse has fast and responsive customer support available 24 hours a day, 7 days a week, in 8 languages. You can reach them through email, or live chat, but phone support is available only on the Max plan.

Pros:

• Free Plan
• Affordable pricing
• Easy-to-use interface
• Customizable templates
• Excellent deliverability
• 24/7 Support

Cons:

• No Phone Support

Try GetResponse for Free

ActiveCampaign Review 2024

Don’t be nervous about its power! ActiveCampaign’s user-friendly UI and simple visual automation builder simplify complicated workflows into manageable steps. Additionally, useful resources and dedicated support staff are always available to help you.

ActiveCampaign platform

What Features Does ActiveCampaign Offer in 2024?

ActiveCampaign’s email marketing features are powerful and easy to use. The drag-and-drop builder will let you design attractive and engaging emails, schedule emails to be delivered at the perfect time, and track your results to determine what works and what doesn’t. If you don’t have time to design from scratch, you can pick a template from over 250 responsive templates. Or you can simply rely on an AI generator, which will save you time and effort.

When it comes to automation, it lets you create automated workflows that trigger actions depending on specified events, like when someone subscribes to your email list or visits your website. This will save you time and effort as you nurture leads and convert them into customers.

The landing page builder on ActiveCampaign allows you to effortlessly create high-converting landing pages that capture leads and grow your email list. Of course, you also have forms where you can design, for example, a sign-up form that will help you grow your email list.

Besides that, you have a large number of integrations available, almost 940 or more, including CRM, reporting, and other features.

Pricing in 2024

ActiveCampaign offers competitive pricing plans that start at $29 per month for up to 1000 contacts, billing annually. Which makes it a cost-effective option for businesses looking to expand their email marketing efforts.

Deliverability

ActiveCampaign is another email marketing platform that has an excellent deliverability rate, based on our review and after we follow the best practices provided by the platform. Read our full ActiveCampaign review.

Customer Support

Based on our test, we found that ActiveCampaign has fast and responsive support. We sent them a message through live chat, and we got an answer in less than 6 minutes. The options available to contact them are email, live chat, and phone (if you don’t have an account and want to contact the sales team) in 6 languages.

Pros:

• Flexible pricing plans
• Easy-to-use interface
• Advanced automation
• Excellent deliverability
• 24/7 Support

Cons:

• No Free Plan
• Limited Free Trial

Try ActiveCampaign for Free

SendPulse Review in 2024

SendPulse embraces a clean and intuitive interface with its drag-and-drop builders for emails and landing pages. Easily, you can design stunning campaigns effortlessly, even if you’re new to the game. Enjoy ease of use without sacrificing its powerful features.

What Features Does SendPulse Offer in 2024?

In addition to its very competitive pricing, SendPulse provides you with a list of very important features you will need in a platform. With the intuitive SendPulse drag-and-drop editor, you can create engaging emails without spending so much effort and send email newsletters, transactional emails, and triggered emails. You can also segment your email list and track the results of your email campaigns. The AI generator is also available if you prefer to use it.

The automation 360 feature also allows you to build automatic workflows that trigger actions based on specific events, for example, when someone registers for your email list or leaves their shopping cart.

Chatbot Builder is also available to create chatbots for Facebook Messenger, Telegram, WhatsApp, and Viber. You have more features like a website builder, CRM, the ability to connect with a lot of popular platforms, SMS & Viber marketing, web push notifications, SMTP service, pop-ups, a landing page builder, and an online course builder.

Pricing in 2024

SendPulse is one of the cheapest platforms, with 5 plans priced starting at $9.60 per month for up to 1000 subscribers for annual billing. Making it a cost-effective solution for you to engage with your audience across multiple channels.

Deliverability

After we followed all the email deliverability best practices provided by SendPulse, we found that the platform has a good deliverability rate. Read our full SendPulse review.

Customer Support

In our test of SendPulse customer support, we found it very responsive. They allow you to contact them through email and live chat in 5 languages (English, Portuguese, Spanish, Russian, and Ukrainian). Also, phone support is available, but only for pre-sale inquiries.

Pros:

• Free Plan
• Budget-friendly pricing
• Easy-to-use interface
• Good Deliverability Rate
• Pay-as-you-go service
• 24/7 Support

Cons:

• Limited free plan
• Fewer Templates

Try SendPulse for Free

Moosend Review in 2024

Moosend is designed with simplicity in mind, which makes email marketing accessible to everyone. Pre-built templates and a user-friendly editor put the power of impactful campaigns in your hands, even with limited technical experience.

Moosend Platform

What Features Does Moosend Offer in 2024?

Moosend is another amazing and budget-friendly email marketing platform in our list that provides a range of useful features.

Starting from email marketing, you will find an easy-to-use and smooth drag-and-drop editor that will help you design eye-catching emails, over 90 pre-designed templates, landing pages, & subscription forms, as well as an AI writer that will help you create them quickly and more features, to marketing automation, where you can use the visual workflow builder to design automated email campaigns, triggers, filters, segmentation, and more.

Is this everything? No, Moosend also allows you to track the performance of your email campaigns through its reports, in addition to the ability to integrate your account with over 17 integrations.

Pricing in 2024

Moosend offers 3 plans with very competitive pricing, starting at $13 per month for annual billing for up to 1000 subscribers. Making it an affordable option for you to build strong relationships with your audience.

Deliverability

Moosend is another option where we get a good deliverability rate, of course following the platform email marketing best practices. Read our full Moosend review.

Customer Support

In terms of support, Moosend offers assistance through email and live chat, with no support through the phone. Actually, Moosend can be better than this; we sent them on live chat, but we got a response after almost an hour, maybe because the support is not available 24/7.

Pros:

• Free 30-day Trial
• Budget-friendly pricing
• Beginner-Friendly interface
• Credits System
• Good Deliverability Rate
• Pay-as-you-go service
• 24/7 Support

Cons:

• No free plan
• Fewer Templates & integrations
• Support is not available 24/7

Try Moosend for Free

AWeber Review in 2024

AWeber is renowned for its simplicity and the smooth experience it offers for email marketing novices. Dive into pre-designed templates and user-friendly features to quickly launch your campaigns without technical problems.

What Features Does Moosend Offer in 2024?

AWeber’s core feature is email marketing, which means it will allow you, with its strong features, to create, and send email newsletters and broadcasts.

By using the drag-and-drop email builder, a library of over 700 pre-built templates, or even relying on the AI Writer, you can create attractive newsletters that will help you generate conversions.

Of course, after creating your campaign, you will need to automate it. This is what the marketing automation feature on AWeber does for you. It allows you to create automated email sequences that are triggered by specific events, like when someone signs up for a list, opens an email, or clicks on a link, and other tools you will need.

This is not all, you also have landing pages & form builders that will help you create custom pages to grow your email list and promote products or services.

All this, besides other features like list management to manage your lists by removing, for example, inactive subscribers and segmentation, to divide your list into groups based on your criteria. Also, you have reports that will assist you in understanding how everything is going on and over 750 integrations to integrate your account with popular platforms.

Pricing in 2024

AWeber offers 4 affordable plans with different pricing based on the number of subscribers you get. It starts at $12.50 per month for annual plans for up to 500 subscribers, making it a budget-friendly choice for anyone.

Deliverability

For AWeber, after we tested it, we got good deliverability results, which will make it a good option you can rely on. However, we get these results after we follow the email marketing deliverability best practices it provides. Read our full AWeber review.

Customer Support

AWeber support is available 24 hours a day, 7 days a week, through email, live chat, and phone only in English. For us, it was a good experience with them, since the support was responsive. When we reached out to the support through live chat, we received an answer in less than 4 minutes.

Pros:

• Free Plan
• Budget-friendly pricing
• Easy-to-use interface
• Good Deliverability Rate
• Many Integrations
• 24/7 Support

Cons:

• No Free Trial is Available
• Limited Marketing Automation

Try AWeber for Free

How Do You Choose the Right Email Marketing Platform for Your Business?

Keep in mind that choosing the right email marketing platform for your business is an important decision, as it can significantly impact your marketing success. So, before you get a platform, you should define your needs and goals. Here are some key steps to help you make the best decision:

• What type of emails do you plan to send? For example; newsletters, promotional offers, automated sequences, etc…
• What is your list size and expected growth? This will impact how much you will pay and the features you will need.
• What are your marketing goals? It is for lead generation, brand awareness, sales, etc.
• What is your budget? 3 of the platforms we listed above offer a free plan, but it is limited. So to get advanced features, you have to upgrade, which often comes at a cost.

Best Cheap Email Marketing Platforms FAQs