5 Best Cheap Email Marketing Platforms in 2025

Email marketing is one of the most important tools for online marketing and an effective way to grow your business. However, with the countless options out there, choosing the right platform can be overwhelming. Especially when you’re on a tight budget, you might be asking:

• “What’s the cheapest email marketing tool that actually works?”
• “Can I get advanced features without paying a fortune?”
• “Are there any discounts or free plans available?”

The good news is that many affordable email marketing platforms offer powerful features without breaking the bank. While I haven’t personally used all these platforms, here’s what experts in email marketing say: affordable doesn’t have to mean low quality.

In this blog post, I did research for you. After analyzing many tools and reviews from experts in this field, I’ve narrowed it down to the 5 best cheap email marketing platforms you can use in 2025. So, whether you’re a startup, you have a small business, or are just a solo entrepreneur, these tools will help you grow your email list, engage your audience, and drive sales—all while staying within your budget.

How I Chose These Platforms?

Well, to make sure I was recommending the best options, I evaluated each platform based on:

• Pricing: I focused on platforms that offer affordable plans for small businesses & startups.
• Key Features: The platform should offer features beyond being cheap, such as automation, integration options, and reliable deliverability.
• Ease of Use: Each platform should be user-friendly for beginners and advanced users.
• Discounts & Free Plans: Email marketing platforms that offer discounts & coupons or free tiers.
• Customer Support: Reliable, around-the-clock support was a must-have.

When reviewing these platforms, I relied on expert insights from trusted sources like EmailToolTester, particularly their email deliverability tests, to ensure that you will use tools that perform well in real-world scenarios.

5 Best Cheap Email Marketing Platforms in 2025

Here’s a quick comparison of the top 5 platforms:

In-Depth Platform Breakdowns

1. GetResponse

If you’re looking for an email marketing platform that does it all, GetResponse is a perfect option to start with. It is a platform recommended by many experts. This is because it is more than just an email marketing tool—it’s an all-in-one marketing tool designed to facilitate the creation, management, and analysis of your marketing campaigns. GetResponse was founded in 1997 in Poland and has quickly earned the trust of over 400,000 customers and attracts more than 3.8 million visitors worldwide, making it a proven and reliable resource for businesses of all sizes.

Why It Stands Out

GetResponse goes beyond traditional email marketing tools—it’s a complete marketing suite. Its easy and intuitive drag-and-drop builder empowers you as a beginner to quickly create eye-catching emails and landing pages. Besides that, you will find educational videos and guides to ensure you always have the support you need. With its robust features, GetResponse can be an all-in-one solution for your marketing needs.

GetResponse Key Features in 2025

Here’s what makes GetResponse a must-have for businesses:

• Drag-and-Drop Email Builder: Create stunning emails with 200+ pre-designed templates. No coding skills? No problem. The intuitive editor makes it easy.
• AI-Powered Tools: Generate eye-catching subject lines and email content in seconds. Use the AI landing page builder to create high-converting pages.
• Automation Workflows: Set up welcome sequences, abandoned cart reminders, and more. Automate your marketing to save time and boost engagement.
• Landing Pages & Websites: Choose from 93+ landing page templates or build your own. Host a full website directly on GetResponse.
• Webinars: Host live or pre-recorded webinars to engage your audience. Perfect for product launches, training, or lead generation.
• E-Commerce Tools: Create conversion funnels, track sales, and manage your store.
• Integrations: Connect with 200+ third-party apps, including Shopify, WordPress, and Zapier.

Want to Learn More?

For a deeper dive into GetResponse’s features, pricing, and performance, check out our full GetResponse review 2025.

Pricing in 2025

In terms of pricing, GetResponse offers flexible plans that start at $15.6/month for up to 1000 subscribers, billing annually. This price makes it an affordable option for individuals and businesses of all sizes. It also offers a free plan with limited features for those who want to test it out.

Deliverability

According to EmailToolTester, GetResponse has an excellent deliverability rate (89.7%) based on my latest check. This is actually great; you will ensure that your emails land in your contacts inboxes, not spam folders. Just remember to follow their best practices, and you’re good to go.

Customer Support

GetResponse has fast and responsive customer support available 24 hours a day, 7 days a week, in 8 languages. You can reach them through email, or live chat, but phone support is available only on the Max plan.

GetResponse Pros:

• Free Plan
• Affordable pricing
• Easy-to-use interface
• Customizable templates
• Excellent deliverability
• 24/7 Support

GetResponse Cons:

• No phone support on basic plans

Who Is GetResponse Best For?

• Small businesses need an all-in-one solution.
• Marketers who are looking for advanced automation and webinar hosting.
• E-commerce stores looking for conversion-focused tools.

Read Also: GetResponse vs. ClickFunnels 2025: Which One’s Better For You?

Ready to Try GetResponse?

GetResponse is a good choice for anyone looking to streamline his marketing efforts. With its affordable pricing, powerful features, and excellent support, it’s no wonder it’s a crowd favorite.

Start your free trial today and see why over 400,000 businesses trust GetResponse. Don’t forget to use our exclusive GetResponse coupon to save big.

2. AWeber

If you’re new to email marketing or running a small business, in this case, AWeber is another great choice recommended by experts. It is one of the most notable email marketing service providers, founded in 1998, which makes it the oldest option on this list. It remains a top choice for small businesses and entrepreneurs who need a dependable and easy-to-use platform for managing their email campaigns.

Why It Stands Out

AWeber’s strength lies in its simplicity and long-standing reputation. It’s easy to use, offers a free plan, and provides a robust drag-and-drop editor, a vast library of over 700 templates, and powerful automation tools—all designed to help you quickly set up and manage your email marketing with minimal hassle.

AWeber Key Features in 2025

Here’s what makes AWeber stand out:

• Drag-and-Drop Email Builder: Create professional emails with 700+ pre-designed templates. Do you have no design skills? No problem—just drag, drop, and go.
• Automation: Set up welcome sequences, follow-ups, and more. Automate your campaigns to save time and boost engagement.
• Landing Pages & Forms: Build high-converting landing pages and sign-up forms. Customize them to match your brand.
• AI Writing Assistant: Generate subject lines, email content, and more with AI.
• Integrations: Connect with 750+ apps, including WordPress, Shopify, and PayPal.

Want to Learn More?

For a detailed breakdown of AWeber’s features and performance, check out the full review of AWeber for 2025.

Pricing in 2025

AWeber offers 4 affordable plans with different pricing based on the number of subscribers you get. Its plans start at $12.50/month (billed annually) for up to 500 subscribers, making it a cost-effective solution for small businesses and startups. Its straightforward pricing structure is perfect for those who prioritize simplicity and reliability.

Deliverability

For AWeber, it has an excellent deliverability rate according to EmailToolTester, making it a reliable choice for small businesses. Just remember to follow the email marketing deliverability best practices they provide to get these results.

Customer Support

AWeber support is available 24 hours a day, 7 days a week, through email, live chat, and phone only in English. For us, it was a good experience with them, since the support was responsive. When we reached out to the support through live chat, we received an answer in less than 4 minutes.

AWeber Pros:

• Free Plan
• Budget-friendly pricing
• Easy-to-use interface
• Good Deliverability Rate
• Many Integrations
• 24/7 Support

AWeber Cons:

• Limited Marketing Automation

Who Is AWeber Best For?

• Beginners who want a simple, easy-to-use tool.
• Small businesses on a tight budget.
• Bloggers and solopreneurs looking for a free plan.

Ready to Try AWeber?

AWeber is a reliable, beginner-friendly platform that won’t break the bank. Its free plan and affordable pricing make it a great choice for anyone starting their email marketing journey.

Start your free plan today and see why AWeber is a trusted platform for over 100,000 businesses. Don’t forget to use our exclusive AWeber coupon to save 33% on your first month.

3. SendPulse

SendPulse is another budget-friendly option if you’re looking for a platform that combines email marketing with SMS and chatbots, it will be a good choice to start with as many experts said. The platform was founded in 2015 and has evolved into a multi-channel marketing tool trusted by businesses in different industries, including e-commerce, education, marketing, and technology.

Why It Stands Out

SendPulse is a great choice for your business if you want to expand your reach without breaking your wallet. It offers multi-channel capabilities, including email, SMS, chatbots, and web push notifications, all in one platform. This will make it easy for you to engage with your audiences across different platforms so you can maximize your marketing efforts. Also, SendPulse is known for its user-friendly interface, with a drag-and-drop editor and automation features that make it easy to create engaging campaigns, even for beginners.

Key Features in 2025

Here’s what makes SendPulse unique:

• Multi-Channel Campaigns: Run email, SMS, and chatbot campaigns from a single dashboard.
• AI Email Writer: Generate subject lines and content effortlessly.
• Automation 360: Build workflows triggered by user actions (e.g., abandoned carts).
• Landing Page Builder: Create conversion-focused pages with no coding required.
• Free Plan: Send up to 15,000 emails/month to 500 subscribers for free.

Want to Learn More?

For a detailed analysis of SendPulse’s features and performance, read the full review of SendPulse for 2025 here.

Pricing in 2025

SendPulse is one of the cheapest platforms, with 5 plans priced starting at $9.60 per month for up to 1000 subscribers for annual billing. Making it a cost-effective solution for you to engage with your audience across multiple channels.

Deliverability

Based on my latest check, EmailToolTester rated SendPulse as having a good deliverability rate, especially for multi-channel campaigns. However, make sure to follow all their guidelines to avoid spam folders.

Customer Support

In my test of SendPulse customer support, I found it very responsive. They allow you to contact them through email and live chat in 5 languages (English, Portuguese, Spanish, Russian, and Ukrainian). Also, phone support is available, but only for pre-sale inquiries.

SendPulse Pros:

• Free Plan
• Budget-friendly pricing
• Multi-channel tools (email + SMS + chatbots)
• Good deliverability
• 24/7 Support

SendPulse Cons:

• Limited templates

Who Is SendPulse Best For?

• Small businesses need multi-channel marketing.
• E-commerce stores using SMS for cart recovery.
• Startups testing campaigns on a tight budget.

Ready to Try SendPulse?

SendPulse is a versatile, cost-effective platform for businesses wanting to diversify their marketing channel. Start your free plan today and explore its features. Use this updated SendPulse discount code to save on paid plans.

4. Moosend

Moosend is another recommended option because of its simplicity and cost-effectiveness. It is a favorite platform among small businesses, startups, and e-commerce marketers. Moosend launched in 2012 and has grown into a favorite for small businesses that look for advanced features at affordable prices. It offers a perfect blend of affordability and automation, besides a user-friendly interface and powerful automation tools that allow you to create professional campaigns quickly, even if you are totally a beginner.

Why It Stands Out

Moosend stands out simply because it was designed with ease of use in mind. With its intuitive interface, you can spend more time executing successful campaigns and less time learning. Its affordable price, flexible pay-as-you-go credits, and e-commerce automation make it attractive for businesses that are scaling on a budget. The platform gives you a 30-day free trial to test drive its features risk-free.

Key Features in 2025

Here’s what makes Moosend a top pick:

• E-Commerce Automation: Send abandoned cart emails, product recommendations, and order reminders.
• Drag-and-Drop Editor: Design emails with 90+ templates or start from scratch.
• Landing Pages & Forms: Build pages to capture leads and promote products.
• Pay-As-You-Go Credits: Perfect for small lists or seasonal campaigns.

Want to Learn More?

Dive deeper into Moosend’s features and tools in my full Moosend Review for 2025.

Pricing in 2025

Moosend offers 3 plans with very competitive pricing, starting at $13 per month for annual billing for up to 1000 subscribers. Making it an affordable option for you to build strong relationships with your audience.

Deliverability

EmailToolTester notes Moosend’s good deliverability rate, especially when following best practices like list segmentation and spam testing.

Customer Support

Support is available via email and live chat, though responses can take up to an hour. No 24/7 availability.

Moosend Pros:

• 30-day free trial
• Affordable pricing
• E-commerce automation
• Pay-as-you-go credits
• Good deliverability

Moosend Cons:

• Limited integrations
• No 24/7 support

Who Is Moosend Best For?

• E-commerce stores need automation.
• Startups with limited budgets.
• Small businesses prioritize ease of use.

Ready to Try Moosend?

Moosend is a powerful, budget-friendly tool for growth-oriented businesses. Start your free trial today, and use these coupons to save up to 50%.

5. ActiveCampaign

The fifth on our list here is ActiveCampaign. Another good option if you are looking for advanced automation and CRM features. The platform was founded in 2003, and it became a trusted tool by scaling businesses for its AI-driven workflows and predictive analytics.

Why It Stands Out

What makes ActiveCampaign populate is its combination of email marketing, CRM, and automation into one powerhouse tool. While it is considered slightly pricier compared to other options above, its machine learning and lead scoring features justify the cost for serious marketers.

Key Features in 2025

Here’s what makes ActiveCampaign unique:

• Drag-and-Drop Email Builder: Design attractive and engaging emails with ease. Choose from 250+ responsive templates or use the AI generator to save time and effort.
• Email Scheduling: Deliver emails at the perfect time for maximum engagement.
• Automation Workflows: Create automated workflows triggered by specific events, such as when someone subscribes to your email list or visits your website. This saves time and helps you nurture leads into customers.
• Landing Page Builder: Effortlessly create high-converting landing pages to capture leads and grow your email list.
• Forms: Design custom sign-up forms to grow your email list and segment your audience.
• Integrations: Connect with 940+ apps, including CRM tools, reporting software, and other marketing platforms.
• Predictive Sending: AI optimizes send times for maximum engagement.
• CRM Integration: Manage contacts, deals, and pipelines in one place.

Want to Learn More?

Explore ActiveCampaign’s capabilities in my full review for 2025 here.

Pricing in 2025

ActiveCampaign plans start at $29/month (1,000 subscribers, billed annually). A 14-day free trial lets you test its premium features.

Deliverability

EmailToolTester ranks ActiveCampaign’s deliverability as excellent, making it a safe choice for your critical campaigns.

Customer Support

Based on my test, ActiveCampaign has fast and responsive support. I sent them a message through live chat, and I received an answer in less than 6 minutes. The options available to contact them are email, live chat, and phone (if you don’t have an account and want to contact the sales team) in 6 languages.

ActiveCampaign Pros:

• Advanced automation
• CRM integration
• Excellent deliverability
• 940+ integrations
• Predictive analytics

ActiveCampaign Cons:

• No free plan
• Steeper learning curve

Who Is ActiveCampaign Best For?

• Scaling businesses needing automation.
• Marketers managing complex workflows.
• Teams requiring CRM and sales tools.

Are You Ready to Try ActiveCampaign?

ActiveCampaign is a game-changer for businesses ready to scale. Start your 14-day free trial and use our verified ActiveCampaign coupon to save 50%.

👉 Not sure if you need a paid plan: check the best free email marketing tools.

Bonus Tools for Email Marketing and Beyond

While the platforms above are ideal for most email marketing needs, here are two additional tools to boost your email marketing game. It is worth considering for specific use cases:

1. Pabbly Email Marketing

Best For: Startups and marketers seeking lifetime deals and budget-friendly automation.

Key Features:

• Lifetime pricing (no monthly fees).
• Automation workflows and drip campaigns.
• Basic landing pages and sign-up forms.

Why Include It?

Pabbly provides a solid performance with its affordability and value. It’s a great option for your business if you need multiple marketing functions integrated into one platform without breaking the bank.

Pricing: Starts at a monthly fee (pricing tiers are available on their website).
Save Up to 50% on Pabbly with its email Marketing coupons for today.

2. ClickFunnels

Best For: Entrepreneurs who want email marketing + sales funnels in one platform.

Key Features:

• Built-in email marketing with automation and templates.
• Drag-and-drop funnel builder for landing pages upsells, and downsells.
• Integrates with other email tools like GetResponse and AWeber.

Why Include It?

Actually, ClickFunnels is more than just a funnel builder—it’s a complete marketing suite that includes email marketing. While it’s pricier than dedicated email tools, it’s perfect for you if you want to manage email campaigns and sales funnels in one place. Or even integrate it with any platform you choose above.

Pricing: Starts at $97/month (no free plan).

Let’s make it more affordable for you: Save up to 95% on ClickFunnels by applying a coupon code.

How to Choose the Right Platform?

Selecting the right email marketing platform between these 5 choices depends on your requirements and goals. Here’s a step-by-step guide that might help you decide which is the best choice:

1. Start by Defining Your Email Types

Think about what kind of emails you are going to send. Are they newsletters, promotional offers, or automated sequences like welcome emails or abandoned cart reminders? If your priority is automation, then platforms like GetResponse and ActiveCampaign might be excellent choices.  Think of starting with GetResponse since it is more budget-friendly, However, for simpler campaigns, AWeber is a great option.

2. Consider Your List Size and Growth

How many subscribers do you have now, and how fast is your list growing? If you’re just starting your business and have a small list, tools like SendPulse (with its free plan) or Moosend (with pay-as-you-go pricing) might be ideal. However, if you manage thousands of subscribers and expect fast growth, think about using GetResponse and ActiveCampaign.

3. Clarify Your Marketing Goals

What are you trying to achieve with your email marketing? Are you focused on lead generation, brand awareness, or sales conversion? For e-commerce businesses, Moosend and ActiveCampaign provide powerful automation features to drive sales. If you’re looking for an all-in-one solution that includes webinars and landing pages, GetResponse is a standout choice.

4. Set a Realistic Budget

Your budget is a big factor, especially if you have a small business or a startup. Many platforms, like GetResponse, AWeber, and SendPulse, offer free plans to help you get started. Others, like Moosend and ActiveCampaign, provide free trials so you can test their features before committing. If you’re on a tight budget, start with a free plan and upgrade as your business grows.

5. Evaluate Key Features

Look for features that align with your needs, like automation, deliverability, ease of use, and integrations. For example, if you need to host webinars, GetResponse is a great choice. If you’re looking for multi-channel marketing (email + SMS + chatbots), SendPulse is a top contender.

6. Test Before You Commit

The best way to know if a platform is right for you is to try it out. Most platforms offer free trials or free plans, so take advantage of these to test their features and usability. If you’re still unsure, check out our full reviews for each platform to get a deeper understanding of their pros and cons.

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ZOUHAIR

Zouhair is a freelance writer, designer, and the founder of Couponfyi.com. He created this platform in 2023 to help online shoppers make the most of their hard-earned cash. Starting from smart shopping tips and honest reviews to the latest coupon codes & offers, Zouhair shares the best value to help others grow their savings. Before creating his business, he spent five years in logo design and marketing, helping businesses build their brands. Zouhair lives in Morocco.