Are you looking for a FREE email marketing tool that comes with strong features? Well, with the existence of many options available, you may be confused, but you don’t have to be anymore, as we will provide you in this article with the 3 best free email marketing tools and services lookinglion based on our meticulous reviews.

but before diving into these 3 free tools let’s first understand what is Lookinglion, email marketing, and how it works.

What is LookingLion?

LookingLion might not be familiar to you. However, according to our research, Lookinglion, or “Looking Lion,” is a website that provides marketing automation tools and services to help businesses grow their marketing funnels and sales automation. They provide articles on a variety of marketing topics, including the Best Marketing Automation Tool.

What is Email Marketing?

Email marketing is a method of reaching out to your audience through email, typically with personalized and targeted messages.

It involves sending commercial content, updates, promotions, and valuable information to individuals who have chosen to receive communication from your brand. It’s a powerful way to engage with potential customers, nurture relationships with existing ones, and drive conversions.

In fact, email marketing boasts an average return on investment (ROI) of 36 dollars for every 1 dollar spent, making it one of the most cost-effective marketing channels available. [Source: HubSpot blog] Additionally, in 2022, 68% of businesses report using email to send content to their contacts, highlighting its prevalence in today’s marketing landscape. [Source: Brevo]

Here’s how it works:

  • Grow Your Audience: Create excellent lead magnets (like discounts or ebooks) to convince potential consumers to join your email list. Use registration forms on your website or landing pages to collect email addresses.
  • Nurture and Engage: Use email marketing tools to build attractive, informative emails. Segment your audience depending on their interests and provide them with helpful content that keeps them interested. Share useful updates, promotional offers, and industry insights to increase trust and establish your company as a thought leader.
  • Measure and Refine: Track key statistics like open rates and CTR to understand what resonates with your audience. Use this information to improve your plan and optimize future campaigns for more effect.

Importance of Using Email Marketing Tools

These email marketing tools offer many benefits, including increasing efficiency, getting better targeting and personalization, improving deliverability rates, enhanced engagement, and higher ROI. By using these tools, you can effectively nurture leads, drive conversions, and build strong relationships with your audience.

Before diving into the specifics of each tool, it’s essential to understand how we select the following email marketing tools and services.

How Did We Select the Following Email Marketing Tools?

To make it clear to you, we chose these 3 email marketing tools based on the most important factors you will need on any email marketing platform. Factors like features provided, ease of use, customization options, automation capabilities, analytics, integrations, customer support, pricing plans, and deliverability rate

3 Best Free Email Marketing Tools and Services Lookinglion

1. GetResponse

GetRespons Platform

GetResponse is a popular email marketing tool, or, should we say, an all-in-one marketing tool. It is a comprehensive email marketing solution boasting a user-friendly interface and a robust feature set.

With GetResponse, you can design professional-looking emails, automate workflows, segment your audience, analyze performance metrics, and more.

The perfect thing we discovered when we reviewed GerResponse is that it has an excellent deliverability rate. Also, it allows you to connect with over 200 integrations and provides you with support 24/7 in 8 languages. Feel free to read our complete GetResponse review to find out all the platform’s strong features.

GetResponse Free Plan

GetResponse comes with a limited free plan that offers essential tools like email templates, autoresponders, landing pages, and marketing automation.

Even you can let AI do all that for you, starting from generating your emails to automating your workflows.

This plan allows you to manage up to 500 subscribers and send up to 2,500 emails per month, making it ideal for startups and small businesses building their email lists. But if you want to get more advanced features, you may need to get a paid plan, so let’s talk about GetResponse pricing.

GetResponse pricing

When it comes to pricing, GetResponse offers a range of pricing plans starting at $15.6 per month, catering to businesses of all sizes and budgets. Also, as a gift for you, you can apply a GetResponse coupon code to get a significant discount on the plan you want. In addition, here are the 16 best tips that will save you money on the platform.

User Interface of GetResponse

GetResponse has an easy-to-use interface, making it simple for users to navigate and use all its features and functionalities.

The Key Features of GetResponse

  • Drag-and-drop email editor
  • AI email generator
  • 200 pre-designed templates
  • Automation workflows & Autoresponders
  • List segmentation
  • A/B testing
  • Landing pages & websites
  • Over 200 Integrations
  • Analytics and Reporting.

GetResponse Pros & Cons


  • Free Plan
  • Budget-friendly
  • Easy-to-use interface
  • Customizable templates
  • Excellent deliverability
  • 24/7 Support


  • No Phone Support

2. Aweber

The AWeber platform

AWeber is another trusted name in the email marketing industry. It is a popular choice for beginners seeking a user-friendly platform.

The tool offers you a clear UI and a drag-and-drop email builder, making it simple to create professional-looking emails without any design skills. It comes with a range of features designed to help you grow your audience and increase your revenue.

Not only that, but the platform enables you to integrate with over 750 integrations and provides 24/7 responsive support. When it comes to deliverability rate, we found that AWeber has an acceptable deliverability rate you can rely on. Read our full AWeber review.

AWeber Free Plan

AWeber provides a limited free plan for those who just started email marketing and want to build their email list. The plan includes features like email templates, automation, subscriber segmentation, and analytics and allows you to manage up to 500 contacts and send more than 3,000 emails per month.

AWeber pricing

Aweber offers paid plans starting at $12.50 per month. Its pricing is based on the number of subscribers, making it a cost-effective option for businesses of all sizes. You can get more discounts on any plan you choose by applying an AWeber coupon code.

User Interface of AWeber

Aweber’s interface is simple and easy to use, allowing customers to easily set up and manage email campaigns without requiring any technical knowledge.

The Key Features of AWeber

  • Drag-and-drop email editor & AI writer
  • 700 pre-designed and mobile-friendly email templates
  • Autoresponder
  • Tagging and segmentation
  • Landing page builder & templates
  • Around 750 Integrations with third-party apps
  • Analytics and Reporting.

AWeber Pros & Cons


  • Free Plan
  • Budget-friendly pricing
  • Easy-to-use interface
  • Acceptable Deliverability Rate
  • Many Integrations
  • 24/7 Support


  • No Free Trial is Available
  • Limited Marketing Automation

3. SendPulse

SendPulse Platform

SendPulse is another all-in-one marketing platform on our list that offers email and SMS marketing, web push notifications, and more on a single platform.

It is a great option for anyone on a tight budget who is looking for a tool to engage their audience across multiple channels and drive conversions. SendPulse has an intuitive interface and allows it to integrate with many integrations, besides the ability to reach out to support through email and live chat in 5 languages.

In terms of deliverability, we found that SendPulse has an acceptable deliverability rate, as we got good results in our test. Read our full SendPulse review.

SendPulse Free Plan

SendPulse has a limited free plan that includes features like email templates, automation tools, A/B testing, subscriber segmentation, and reporting. The plan allows you to manage an impressive 500 subscribers and send up to 15,000 emails per month.

SendPulse pricing

Sendpulse paid plans start at $9.60 per month, making it an affordable option for businesses of all sizes. In addition to this affordable price, you can apply a SendPulse coupon code to get more discounts on your chosen plans.

User Interface of SendPulse

Sendpulse’s user interface is modern and intuitive, allowing you to easily navigate and access its various features and functionalities.

The Key Features of SendPulse

  • Drag-and-drop editor & 100 pre-designed templates
  • AI generator
  • Automation 360
  • Segmentation
  • Chatbots
  • CRM
  • Landing page builder
  • SMS & Viber marketing
  • Analytics and Reporting.

SendPulse Pros & Cons


  • Free Plan
  • Budget-friendly pricing
  • Easy-to-use interface
  • Acceptable Deliverability Rate
  • Pay-as-you-go service
  • 24/7 Support


  • Limited free plan
  • Fewer Templates

Comparison of GetResponse, Aweber, and Sendpulse

Well, after we provided a short review of each platform, we found that each of these email marketing tools offers unique features and benefits, catering to different business needs and preferences. To help you make an informed decision, let’s compare them based on pricing, features, and user interface.

Pricing Comparison

  • GetResponse: Starts at $15.6 per month
  • Aweber: Starts at $12.50 per month
  • Sendpulse: Starts at $9.60 per month

Feature Comparison

  • GetResponse is an all-in-one marketing platform that offers advanced automation features and comprehensive analytics.
  • Aweber is known for its simplicity and ease of use, making it ideal for beginners.
  • Sendpulse stands out for its multichannel marketing capabilities, including email, SMS, and web push notifications.

User Interface Comparison

  • GetResponse: Intuitive and user-friendly interface
  • Aweber: Straightforward and easy to navigate
  • Sendpulse: Modern and visually appealing interface

Overall, the best free email marketing tool depends on your needs and goals. Here is a simple breakdown to help you choose:

  • For beginners seeking ease of use: AWeber
  • For an all-in-one marketing platform: GetResponse
  • For a generous free plan and budget-conscious businesses: Sendpulse

Tips for Maximizing Email Marketing Campaigns

Whatever the email marketing platform you choose, here are a few tips to optimize your campaign’s effectiveness:

  • Segment your audience for targeted messages.
  • Use automation to simplify workflows and nurture leads.
  • Test different elements of your campaigns to optimize performance
  • Monitor and analyze key metrics to measure success and make data-driven decisions


Choosing the right email marketing service provider is important for the success of your marketing efforts. GetResponse, Aweber, and SendPulse are 3 of the best email marketing tools and platforms you can start with. Whether you’re a beginner or a pro marketer, these platforms can help you simplify your email marketing efforts and achieve your business goals.


Are free email marketing tools as effective as paid ones?

Well, while the free tools provided in the free plans of the 3 platforms offer basic features, the paid options provide more advanced features and better support.

Can I switch between email marketing tools easily?

Yes, If you decide to switch from one platform to another, you easily do that as most platforms allow you to import/export contacts and content.

What should I do if my emails are going to the spam folder?

The 3 platforms we provided in this article offer a high deliverability rate, so all you have to do is follow the best practices provided by the platform you chose and everything will go fine.

How can I measure the success of my email marketing campaigns?

One of the features the 3 tools we discussed above provide is reports and analytics. Through this features, you can track metrics like open rates, CTR, conversion rates, and overall ROI.

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