Welcome to our SendPulse review for 2024

If you have a business online, you know how important email marketing is. It’s one of the most effective ways to connect with your audience and generate leads. But with the existence of many platforms, you may be confused and wondering what the best platform is to choose. Well, the answer depends on your requirements as well as your budget.

However, in this review, we will pick SendPulse, one of the best options available, and put it to the test to know its features, pricing & discounts, deliverability rate, and support responsiveness. So, you can decide if it is the right choice for you or not. Let’s start with our quick verdict.

Our Quick Verdict

If you look at other user’s reviews, you will find positive and negative opinions; each one judges SendPulse based on their own experience. In our case, after we tested it, we can finally say that it is a solid platform that comes with a free plan for those who want to start email marketing and affordable paid options compared to some competitors. It offers a good range of features, starting from email automation and landing pages to CRM and chatbots. making it suitable for anyone and any business. It also offers a pay-as-you-go plan for those who use email marketing infrequently, which is not available with most alternatives.

However, the lack of some features in the free plan and the limited number of templates can hold it back. Overall, it is a good option for you, whether you are still a beginner, or already have email marketing skills. So, we advise you to give it a try, As long as it has a free plan, you are going to lose nothing.

SendPulse Review: Key Pros and Cons

SendPulse is a popular and cost-effective option, but like any other platform, it has its strong and weak points. So, after testing it, here are the things we like the most about it and the things we think can be better:

What do we like the most?🙂

  • Free Plan Forever comes with 500 subscribers and 15,000 emails per month.
  • Free 7-Day Trial: when you upgrade your plan
  • Budget-Friendly: Besides its competitors, it offers competitive prices.
  • Pay As You Go Service: for those who send emails occasionally.
  • User-Friendly: its interface is easy to use for anyone.
  • Good Deliverability Rate: based on our test, you can rely on it.
  • Integrations: You can integrate it with over 40 popular tools like Zapier, Shopify, and WordPress.
  • 24/7 Customer Support: Support is available anytime you need it.

Can be better🙁

  • Limited Free Plan: Lack of some features in the free plan.
  • Not the Cheapest Option: While it is budget-friendly, it is not the cheapest option compared to some competitors.
  • Fewer Templates: It offers fewer templates compared to competitors.

What is SendPulse?

SendPulse is one of the most popular email marketing providers, or, should we say, an all-in-one marketing automation platform that offers a wide range of features at an affordable price.

It is a platform that was started in 2015 in Minsk, Belarus, by Kostya Zhukovsky and Vladimir Pankratov as an email marketing service, but quickly progressed to provide many features, starting from Web push notifications in 2015 to Viber chatbots in 2023.

SendPulse is a popular choice for businesses in different industries, like e-commerce, education, marketing, and technology.

After checking the platform, we ranked it as one of the best and most budget-friendly platforms on our list.

SendPulse Platform
SendPulse Platform

SendPulse Review: Setup

SendPulse Welcome

After you create an account, SendPulse will ask you some questions to provide you with personalized service and support. At first, they will ask you how you are going to use their service through an email or SMS campaign, transactional emails, etc… As you can see in the picture below. After that, they will ask you if you have used bulk messaging services before.

Welcome Setup
Welcome Setup

Later, How many subscribers are in your database? Is it between 0 to 500, 500 to 10,000, 10,000 to 100,000, or more than 100,000? In the last step, you have to choose how you plan to use their service—for personal use, business, or educational purposes. Also, you have to select your field of work, as you can see below in the picture. In our situation, we will pick for business purposes and marketing & advertising in the field.

Now let’s jump to the important step in our setup: getting started.

Getting Started

SendPulse will ask you to add your email; it is better to be a business one for better email delivery. They recommend setting up SPF and DKIM for more security. Then you need to build your email list by creating a new one, uploading it, or using their API. Next, create your first email using their drag-and-drop builder, pre-made templates, or your own HTML code. Finally, schedule your email to reach your audience at the perfect time.

Getting started with SendPulse
Getting started with SendPulse

What Features Does SendPulse Offer in 2024?

SendPulse has many features that make it stand out as the best marketing solution. We are going here to provide its key features only. However, keep in mind that it depends on the plan you get.

Email Marketing

On SendPulse, you will be able to create engaging email campaigns with their intuitive drag-and-drop editor. Well, after we tested it, we found it very smooth and user-friendly. You can drag and drop text, images, and CTAs into pre-built sections, or simply start your own from scratch.

SendPulse Drag and Drop Editor
SendPulse Drag and Drop Editor

However, if you have no coding skills, you don’t have to worry. We found that SendPulse has over 100 pre-designed templates in its template library. Although there are fewer than some competitors (like AWeber, which offers over 600, and GetResponse, which comes with 218), they are contemporary and easily editable. They are grouped into a few categories and in 8 different languages, as you can see in the picture below.

Email Templates
Email Templates

Overall, SendPulse allows you to create and send email newsletters, transactional emails, and triggered emails. You can also segment your email list and track the results of your email campaigns.

Automation 360

With this feature from SendPulse, you can use the drag-and-drop editor to create automation workflows, emails, SMS messages, chat messages, and web push notifications based on user behavior. For example, you can create an automation that sends a welcome email or SMS message to a new subscriber. Or send him a reminder email for abandoned cart shoppers, as you can see in the picture.

Automation Workflow
Automation Workflow

To understand how all this works, you can take a look at their explanation in the video “Automation 360 Elements – How to use SendPulse Automation Tool” on their YouTube channel.


Just imagine that you have a helpful assistant available 24/7 on your social media platforms like Facebook Messenger, Telegram, WhatsApp, Instagram, Viber, or Live Chat. This will make your customers very satisfied and will provide them with support on their preferred platforms to increase accessibility. This is exactly what SendPulse chatbots do.

They are automated programs that will answer the frequently asked questions customers have about your business, products, services, or policies. That’s all? No. They will help you collect user information like email addresses, phone numbers, or preferences. In addition, they can provide basic troubleshooting steps and guide users through common inquiries, which will reduce the workload on your support team.

SendPulse ChatBots
SendPulse ChatBots

Website Builder

With the website builder, you can easily and quickly create landing pages, websites, and online stores in just 15 minutes without any coding skills. Whether by creating from scratch or simply choosing a ready-made template and adapting it to your goals. However, the free plan comes with a lack of some features. For example, you can publish only one website or bio link page with no SSL certificate for your domain, while the paid plans have more features.

Website Builder
Website Builder


The CRM will help you manage your contacts, deals, and tasks. You can use the CRM to track your sales pipeline and improve your customer relationships.


Integrations are a very important feature that will help you quickly move your data between your SendPulse account and your CMS, CRM, or other business apps. So, we found that SendPulse allows you to connect your account with many popular platforms. For example, you can integrate it with WordPress, WooCommerce, Amazon, Zapier, and so on.


Other features

Besides all the features we mentioned above, SendPulse also offers other features, like:

  • SMS marketing: Use it to send time-sensitive messages to your subscribers
  • Viber marketing: enables you to send Viber messages to your subscribers.
  • Web push notifications: You can use it to send web push notifications to your website visitors, so you will stay in touch with them and promote your latest content and offers.
  • SMTP service: allows you to send emails through your domain. It is perfect for businesses that want to send high-volume emails.
  • Pop-ups: will help you capture leads, promote products, and grow your email list.
  • Landing page builder: It helps you create eye-catching landing pages without any coding knowledge.
  • Online course builder: to create and sell online courses. You can use its drag-and-drop editor.

SendPulse Deliverability

After passing all the necessary steps to create the amazing emails, you started sending them, but they didn’t arrive. It is like you did nothing at all. If your audience does not receive your emails, what is the purpose of all this? This is what’s called deliverability. The better the deliverability is, the more emails are in the recipients’ inboxes.

So, it is one of the most important metrics you must consider before choosing an email marketing provider. So, for SendPulse, after checking other user’s reviews, we found that it has many positive and negative reviews about its quality, and since SendPulse doesn’t publicly disclose details about its deliverability rate. We put it to the test. Of course, after following all the email deliverability best practices by SendPulse, we get good deliverability.

So, we ranked it as one of the best email marketing platforms in terms of pricing, features, and of course, deliverability.

Note: The majority of users don’t follow the email deliverability best practices of SendPulse, so they get weak results.

SendPulse and AI in 2024

SendPulse knows how important AI (artificial intelligence) is in our days, so it incorporates its power to enhance your marketing experience. By using the AI writer on SendPulse, you can write attractive titles, articles, or even blog posts, as you can see in the picture below.

SendPulse AI Writer
SendPulse AI Writer

But that’s not all. With the power of AI, you can integrate AI chatbots like Curie, Davinci, Ada, and ChatGPT on many social media platforms, such as Instagram and Telegram. This will allow you to provide your users with fast, automated replies to answer their questions, which will reduce the effort your support team puts in.

Who Can Use SendPulse in 2024?

Almost everyone can use SendPulse, starting from individuals like freelancers & solopreneurs, content creators, bloggers, and e-commerce entrepreneurs to businesses of all sizes.

Why Should Choose SendPulse in 2024?

Before saying what makes us consider it one of the best choices, keep in mind that it depends on your requirements and budget. However, SendPulse stands out as a great choice for your online advertising requirements. It has an easy-to-use interface that even beginners can understand. But its true value is in its features, which include the ability to manage email campaigns, SMS marketing, chatbots (powered by OpenAI’s GPT-3!), and landing pages all under a single platform.

Furthermore, SendPulse integrates with many platforms and has a good deliverability rate. Besides all that, SendPulse is recognized for quality by Capterra and G2 as one of the best options that includes a free plan. If you want an all-in-one marketing solution with AI features, SendPulse is a strong choice.

How to Get Started with Moosend in 2024?

To get started with SendPulse, first, you have to create an account, whether free if you want to test it or paid to get started directly. Later, follow the steps we discussed above in the setup of SendPulse.

But wait, before starting with SendPulse, how much does it cost?

How Much Does SendPulse Cost in 2024?

SendPulse Pricing
SendPulse Pricing

In terms of pricing, SendPulse has 5 plans with different prices based on the number of subscribers you have the new thing here is that it offers 6-month billing—here is a breakdown.

Free Plan

To start with SendPluse without a credit card. This free plan allows you to add up to 500 subscribers and send up to 15,000 emails per month.

Standard Plan

This plan is ideal for beginners and starts at $8 per month for monthly billing for 500 subscribers, $7.20 per month for 6-month billing, and $6.40 per month for annual billing. It comes with an expanded set of key features for growing businesses, as SendPulse describes it. Besides that, you can send an unlimited number of emails and add from 1 to 5,000,000.

Its price gets higher whenever you add more subscribers; for example, for 1000 subscribers, you have to pay $9.60/mo for annual billing, $10.80/mo for 6-month billing, $12/mo for monthly billing, and so on.

The maximum number of subscribers you can add is 5,000,000, which costs $7,000/mo for monthly billing, $6,300/mo for 6-month billing, and $5,600/mo for annual billing.

Pro Plan

The Pro plan is the recommended plan by SendPuls. It starts at $9.60 per month for monthly billing, $8.64 per month for 6-month billing, and $7.68 per month for annual billing. In this plan, you will have access to all the features of the standard plan, in addition to an unlimited number of segments and tags. Overall, you will get access to every feature you may need as a pro in email marketing.

Its price gets higher as well whenever you add more contacts; for example, for 1000 subscribers, you will pay $11.52/mo for annual billing, $12.96/mo for 6-month billing, and $14.40/month for monthly billing.

Enterprise Plan

It is described as having the most advanced features for large companies. For monthly billing, you are going to pay $13.44 per month for 500 subscribers, $12.10 per month for every 6 months, and $10.75 per month for annual billing.

VIP Plan

This is the biggest plan that SendPuls has, and it is for those who have over 5 million subscribers. You have to contact their sales team at [email protected] to discuss it.

VIP Plan Pricing
VIP Plan Pricing

SendPuls also offers a pay-as-you-go service for those who use or send emails often. Let’s discuss it more.

What is the SendPulse Pay-As-You-Go Service?

If you are one of those who use email marketing infrequently, you may think of using this service. It is similar to the credit service at Moosend. Pay-as-you-go is an option where SendPulse allows you to purchase a specific number of emails instead of subscribing to a plan. The standard plan here starts at $32 for sending 10,000, which equals 0.0032 per email, $38.40 in Pro with 0.0038 per email, and $53.76 in the Enterprise Plan, which costs 0.0054 per email. And of course, the more emails you ask for, the more you will pay.

Pay-as-you-go pricing
Pay-as-you-go pricing

But wait, does it look expensive to you? Don’t worry; SendPulse provides a discount on its plans to help you start your email marketing journey at a low price. Also, to make it more affordable for you, we will at CouponFYI provide you with a coupon code as a gift.

SendPulse Coupon Codes and Discounts🏷️

If you are wondering about the discounts available now in SendPulse, you have to know that it offers a 20% discount on its yearly billing plans and a 10% discount on 6-month plans, with no discount on the monthly or pay-as-you-go service. These discounts can increase during seasonal events like Black Friday and Cyber Monday. Also, as a gift, we have a list of the best SendPulse coupon codes to help you secure the best price possible on the plan you are going to choose. Give them a try and start your email marketing journey at the lowest price possible.

Customer Support

In terms of support, SendPulse offers several ways to contact them, including email, phone, and live chat in 5 languages (English, Portuguese, Spanish, Russian, and Ukrainian). When it comes to phone support, it is only for pre-sale questions. However, in the live chat, we found many reviews that say that their support is slow, but in our case, we had a good experience with them. We tried to reach out for their support. It took less than 3 minutes for us to receive a reply. Perfect.

Overall, the quality of SendPulse support depends on your own experience. as it seems to vary depending on individual experiences.

Our Overall Rating

Based on our experience with SendPulse and its provided features, its deliverability rate, pricing, discounts offered, and customer support responsiveness. Besides some weaknesses, our overall rating is 4.5/5.

SendPulse Reviews and Testimonials

If you get here, we have to say, don’t just take our words on SendPulse only; see what other users have to say about it.

Positive SendPulse Review with 5 Stars on Trustpilot: Andrii does not have much to say about SendPulse, since he is very satisfied with everything on the platform. So, he said that he had an excellent experience. and that everything was very easy to use and intuitive. So, he ends his saying with “great user experience.”

Positive SendPulse Review with 5 Stars from Andril
Positive SendPulse Review with 5 Stars from Andril

Negative SendPulse Review with 1 Star on Trustpilot: On the other side, we have Seçkin, who rated it with one star because the SMTP service was down for more than 3 days, and there have been no updates.

Negative SendPulse Review with 5 Stars from Seçkin
Negative SendPulse Review with 5 Stars from Seçkin

The support of SendPulse tried to resolve the problem Seçkin had, so they say that the reason the SMTP service was down for more than 3 days was that they received DDoS attacks on their platform, and experienced some malfunctions. So, they try to restore the service as soon as possible

Key Alternatives

After reading our SendPulse review, you decide to look for other platforms. Here are the best SendPulse alternatives for 2024:


Is SendPulse free to use?

Yes, SendPulse has a beginner-friendly free plan that allows you to add up to 500 subscribers and send 15,000 emails per month.

What is SendPulse used for?

SendPulse is a marketing platform used for sending emails, SMS messages, and web push notifications. It helps businesses connect with their audiences through various channels, helping to engage customers and drive conversions effectively.

Is SendPulse easy to use?

Yes, SendPulse is one of the easiest-to-use platforms when it comes to online marketing.

Does SendPulse have a pay-as-you-go plan?

Yes, SendPulse offers a pay-as-you-go plan for those who send emails infrequently.