AWeber Review (2024) — Features, Pros and Cons

Are you a business owner or an entrepreneur looking to grow your email list and connect with customers? Then, picking the right email marketing tool is important.

This in-depth AWeber review will cover everything you need to know: pricing, features, ease of use, and how it compares to the competitors.

By the end of this review, you’ll be able to decide if AWeber is the perfect fit for your email marketing needs, or if there’s a better option for you.

So, stop guessing and dive into this careful AWeber analysis.

What is AWeber?

AWeber is an email marketing feature-packed platform designed specifically to help you grow your business and connect with your audience by:

• Building email lists
• Designing newsletters
• Automating campaigns
• Tracking results

Since its founding in 1998 by Tom Kulzer the company has helped over 100,000 small business clients worldwide, solidifying its reputation as a trusted service provider.

How to Get Started with AWeber in 2024

You can start with Aweber by creating a free account, and after that, set up a custom sender address and build your list.

But, before starting with AWeber, how much does it cost?

AWeber Pricing 2024

AWeber offers four plans with different prices based on the number of subscribers you have. A free plan forever and three paid plans—here is a breakdown.

1. Free Plan (starts at $0 per month) – good to start your email marketing journey with 500 contacts and 3,000 email sends per month. good if you are an entrepreneur, a freelancer, or you have a small business.
2. Lite – starts at $14.99 per month for monthly plans and $12.50 for annual plans. It allows you to send unlimited emails to one list with unlimited subscribers. It can be good for small businesses, entrepreneurs, and e-commerce sites.
3. Plus ( The most popular plan, according to AWeber) – is an advanced plan that comes with more features and priority 24/7 support. It starts at $29.99 per month for monthly plans and $20.00 for annual plans. It allows you to send unlimited emails to one list with unlimited subscribers. It can be good for small and mid-sized businesses.
4. Unlimited – comes with $899 fixed every month for more than 100,000 subscribers with everything in the Plus plan besides extra features.

Does it look pricey to you? Don’t worry; the platform offers discounts to help you get started with email marketing. In addition, CouponFYI has a coupon code as a gift for you.

How does AWeber’s pricing compare to its competitors?

• GetResponse: is a bit more expensive, but it offers features like webinars and landing pages. This makes it Perfect for comprehensive solutions.
• SendPulse: A free plan for small lists. Paid plans cost less than AWeber and GetResponse.
• ActiveCampaign: Expensive, but excellent for complex automation.
• Moosend: Affordable with acceptable features. SendPulse also offers a free plan.

AWeber Coupon Codes and Discounts

AWeber offers a 33% discount on its Plus plans and 16% off on the Lite plan, with no discount on the Unlimited plan. However, these discounts can increase during seasonal events like Black Friday and Cyber Monday.

To help you secure the best price possible, we provide you with the latest AWeber coupon codes for today. Give them a try and start building a strong relationship with your audience at a low price.

Key features of AWeber

AWeber offers many features that make it stand out as a great marketing solution. However, keep in mind that the features you get depend on your plan. The higher the plan you pick, the more powerful and advanced tools you get.

Email Creation & Sending

• Drag-and-drop email builder: To create appealing emails with no HTML skills.
• Mobile-responsive templates: Over 700 pre-designed and mobile-friendly templates.
• Personalization: Add specific names, locations, or other details to personalize emails.
• Automated email campaigns: based on your subscriber behaviors or specific dates.
• Broadcast emails: Send one-time announcements or offers to your entire list or specific.
• RSS to email: Convert blog posts or other RSS feeds into email content.

Landing Pages & Forms

• Landing page builder: To create a simple landing page, capture leads, and grow your email list.
• Opt-in forms: Design different opt-in forms to integrate with your website or social media.
• Pop-ups & lightboxes: Capture attention and encourage sign-ups.
• Landing page templates: Pre-designed templates or create your own with the drag-and-drop builder.

List Management & Segmentation

• Import & export: your contacts from various sources or export your list for analysis.
• Segmentation: To divide your list into smaller groups based on your criteria.
• Tagging: Organize and categorize your subscribers.
• Double opt-in: Ensure confirmed subscribers for better engagement.
• List management tools: Clean your list by removing unsubscribers and inactive contacts.

Analytics & Reporting

• Open and click tracking: Track email open rates, click-through rates, and others.
• Sales tracking: Use email campaigns to track income for e-commerce integration.
• Detailed reports: Get campaign performance insights & reports like subscriber growth, clicks over time, etc…
• A/B testing: Test different subject lines, email content, or send times to optimize campaigns.

Integrations

When it comes to integrations, AWeber has a good number of them ( around 750 integrations available or more), which will make it one of the largest options available. With only one click, you can connect your account in AWeber with Google Analytics, for example, CRM systems, payment processors, social media platforms, and much more.

AWeber Deliverability

We have put AWeber to the test to see how good its deliverability is, since it is one of the most important metrics you have to look at before you choose your email marketing provider. Also, since there are many different reviews about its quality.

So, after testing it, we can see from our experience that it has a good deliverability rate compared to some competitors. Which makes us rank it as one of the best email marketing platforms. However, keep in mind that if you want to have the best deliverability rate, you should follow all email marketing deliverability best practices.

Aweber’s AI Writing Assistant

Let’s talk about AI and its impact on email marketing with AWeber. AWeber, as a leading email marketing platform, uses the potential of AI to optimize how you connect with your audience.

One of its key features is the AI writer, as you can see in the picture below. It not only creates attractive subject lines and email content for you but also extends to creating articles and blog posts.

AWeber AI Writer

Who Can Use AWeber in 2024?

Are you wondering who can benefit from AWeber services? Well, the platform offers many features that can be used easily by various users and businesses, including small businesses, entrepreneurs, bloggers, e-commerce ventures, content creators, marketers, nonprofits, affiliate marketers, educational institutions, and individuals engaging in email marketing.

Why Should Choose AWeber in 2024?

Whether you choose AWeber or not depends on your requirements and budget. However, we suggest it as a good option for your email marketing journey because it is a successful company and multi-award-winning email marketing platform.

It has been recognized by major organizations like the Stevie Awards, G2, and Capterra for its outstanding work. With hundreds, thousands, if we don’t say millions, of users. It is praised for its user-friendly UI, feature-rich platform, and cutting-edge technology, which includes AMP for faster email loading and an AI writing helper.

AWeber’s low cost compared to some competitors, unlimited emails on all plans, and good customer support make it a good choice for anyone looking for a user-friendly email marketing solution in 2024.

Customer Support

AWeber offers several ways to reach out to their support 24 hours a day, 7 days a week, including email, and phone. Compared to some competitors like GetResponse, AWeber offers support by phone, which marks a point for them.

On the other hand, it only offers support in English compared to GetResponse, which offers 8 languages. Also, you can contact them through live chat. We tried to reach them to see how fast their response was. We received a reply in less than 4 minutes. Perfect.

Overall, Aweber has good and fast support, but its quality depends on your experience.

Our Overall Rating

Based on the platform features, intuitive usability, and fast and responsive customer support, besides some weaknesses, our AWeber overall rating is 4.4/5.

Our Quick verdict

AWeber is a great option for beginners with its friendly interface, free plan, and strong drag-and-drop editor. You can rely on it when it comes to email marketing and excellent customer support. However, its free plan is limited in some countries. Also, its limited automation features and a higher price tag compared to some competitors can hold it back. So, if you’re starting small and looking for an easy-to-use platform, AWeber is a safe bet. But for advanced automation, deep integrations, or larger budgets, exploring alternatives can be more fruitful. In the end, AWeber is a good mid-range option, but your requirements should guide your decision.

AWeber Review 2024: Key Pros and Cons

AWeber, like its alternatives, has pros and cons. However, these are the things we like about it and the things that can be better:

What do we like the most? 🙂 

• Free Plan Forever: It allows you to add 500 subscribers and send 3000 emails monthly, which makes it perfect for testing.
• More Budget-Friendly: It costs less compared to some of its competitors.
• Good Deliverability Rate: has a good deliverability rate, which ensures your emails reach your target audience.
• User-friendly and intuitive: It has a clean and easy interface, making it easy for beginners.
• 24/7 Online Support: Offers continuing customer support for quick help.
• Multiple Integrations: This allows you to integrate with over 750 third-party services.

Can be better 🙁  

• Free Plan is Limited: We had some difficulties when we tried to create a free plan, so when we reached out to support we found out that it is limited to some countries and territories.
• No Free Trial is Available: based on our latest check.
• Not the Cheapest Option: While generally affordable, it’s more expensive than some competitors.
• Limited Marketing Automation: Compared to competitors, automation features lack some advanced functionalities.
• Charges for Unsubscribed Contacts: Unlike some competitors, it charges you for unsubscribed contacts. So, you need to remove it manually to avoid extra costs.

Try AWeber for Free

AWeber 2024 Reviews and Testimonials

Don’t simply take our word; see what other users are saying about AWeber.

Positive AWeber Review with 5 Stars on Trustpilot: George, a satisfied AWeber user, enjoyed the platform’s easy user interface, powerful features, and seamless integrations. After a year of successful advertising, he enjoys its reasonable price and continues developments, like AI integration. AWeber meets both George’s present and future email marketing needs.

Bad AWeber Review with 1 Star on Trustpilot: But for Bogdan, the frustration comes from the confirmation email continually ending up in the spam folder. He tried to resolve the issue with AWeber’s support team, but it has turned out to be ineffective, as they have continually sent him articles without addressing the issue. Bogdan was frustrated with the lack of competent support, leading him to give a clear warning: “DON’T DO EMAIL MARKETING WITH AWEBER.”

Based on these reviews from Trustpilot, we can see that some users love AWeber while others do not. But we also notice that AWeber tries to resolve that directly by inviting Bogdan to discuss it further. This shows that AWeber cares about customer satisfaction. as you can see in the picture above.

AWeber Alternatives 2024

This is our review point of view on the platform features. However, choosing to or not is your choice. But if you are looking for other AWeber alternatives, here are the best AWeber alternatives for 2024.

• GetResponse
• ActiveCampaign
• Moosend
• SendPulse

FAQs