ZOUHAIR ISM

Writer | Designer | Founder, CouponFYI

Hey there, shoppers, I'm Zouhair, the guy behind CouponFYI, and I'm just like you; I love the thrill of getting the best discounts online. I am from Morocco, and actually, my journey into the world of savings started in an unexpected way. I joined Fiverr in 2021 and spent a couple of years running logo design gigs on the platform, helping individuals and businesses build their brands. You can check my Fiverr profile here. It wasn't a huge operation, just me, a laptop, and a lot of trial and error, but it gave me a front-row seat to how pricing, custom offers, and the buyer-seller side of Fiverr actually work behind the scenes. You can read more about that experience in my Fiverr review. Also, I used to purchase online a lot, but every time I bought something, I was driven by a desire to pay less and get more. You know, especially when you are on budget. So, this passion for saving money pushed me to learn and search for ways to shop smarter and save bigger.

The Birth of CouponFYI

CouponFYI comes from two sides of the same coin: the good and the frustrating.

I used to share coupon codes, price glitches, and money-saving tips I picked up along the way, mostly on social media. But here's the thing, I also kept running into the other side of that world. Broken links. Invalid codes. Posts promising deals that didn't actually exist.

That mix is what pushed me to build CouponFYI in 2023. A place where I share savings tips, updated promo codes, and honest reviews of online stores and services, all in one spot. I started it hoping that next time you're about to buy something online and hunting for a deal, this is the platform you think of first. You can read more about how it all came together on our About Us page.

Your continued return here inspires me to keep doing my best and sharing better ways to save.

My Approach to Saving

Whether it’s using promo codes, exploring cashback programs, or finding hidden discounts online, I’m always on the lookout for new strategies. Not only in the world of saving but in life in general. I'm a big believer in always learning new things. One of my favorite quotes is:

“The more this life teaches me, the more I realize how imperfect my mind was. The more I learn from this life, the more I understand how ignorant I was.”

This mindset keeps me grounded and always pushes me to find and share even better ways to save. Whether CouponFYI becomes your regular spot for coupons and offers or just a place you drop by now and then, knowing that my tips help you save more keeps me going.

What You’ll Find at CouponFYI

  • Updated Promo Codes & Hidden Deals: Discover the latest discount codes from your favorite stores and special offers that you might not find elsewhere.
  • Smart Shopping Tips & Tricks: Learn how to implement smart strategies to get the most savings on every purchase.
  • Detailed Reviews: Read honest reviews of online service providers, and stores to make wise shopping choices.

When I’m not hunting for discounts, you might find me reading, watching my favorite series, and playing football. In terms of my studies, I have a Bachelor's degree in Physics, which has nothing to do with coupons directly, but it did teach me one thing that matters here: test things, don't just assume they work.

Where My Advice Comes From

I'm not a financial advisor, and I'm not going to pretend to be one.

Most of what I share here comes from actually doing it myself. Testing codes at checkout when I can. Comparing offers. Shopping online. Working as a freelancer on Fiverr. Running CouponFYI day to day.

Where it helps, I'll also point you to solid, well-established advice from reputable sources. I try to keep the line clear: here's what I've experienced myself, here's what I learned from somewhere reliable, and here's what I can't personally confirm.

The coupon testing, the store reviews, the savings research, the day-to-day grind behind this site? That part's mine.

Want to know how I find and check the offers you see on CouponFYI? See our coupon methodology.

So, stay tuned, grab the best deals, and let's save big together. Whether CouponFYI is your first destination for discounts or just a place you visit from time to time, your interest and support mean a lot to me and encourage me to keep finding smarter ways to help you save every day.

Latest Posts by ZOUHAIR ISM

Is Fiverr Legit & Safe? Honest 2026 Review

Hi, I’m Zouhair, the guy behind this review. Here’s my honest answer, based on the years I spent following Fiverr closely, running gigs myself, and my experience writing about the platform and its offers: Fiverr is real, and it pays. But it has real downsides too, which are the things you need to know as…

Is Alibaba Legit? My 2026 Guide (With Real 2022 Test Order Proof)

If you’ve ever stared at an Alibaba listing and wondered, “Wait, is Alibaba legit or am I about to wire money into a void?” — I’ve been exactly there. The 60-Second Verdict Yes, Alibaba is a legitimate platform – publicly traded, 25+ years old, and it delivered a real keyboard to my door. But “legit”…

Is Online Shopping Safe? My Honest 2026 Guide

Is this website safe or legit? I’ve asked myself that question many times while shopping online, and I bet you have too. My name is Zouhair, and I’m the owner of CouponFYI. I’ve spent my time testing stores, checking real checkout pages, and making real purchases. I’ve seen what looks trustworthy right away and what…

Is Expedia Legit? My Honest 2026 Review & Testing (Solo Traveler)

I get why so many travelers type “Is Expedia legit?” into Google. Booking flights, hotels, or a whole vacation online feels risky. What if the price disappears at checkout? What if the hotel doesn’t honor the reservation? What if customer service ghosts you when something goes wrong? I’ve seen the horror stories on Reddit and…

AliExpress vs. Amazon: Which Is Better Value?

It is hard to pick between AliExpress and Amazon, right? Both online stores are big, but they work differently. AliExpress has cheap items from all over the world, while Amazon is fast and trustworthy. In this 2026 guide, I will compare their prices, shipping, item quality, help for buyers, ease of use, payment choices, deals,…

DHgate vs. AliExpress vs. Temu: Which One Is Best for You?

When it comes to finding the best deals online, Chinese e-commerce platforms are the first choice that comes to mind for many of us. However, with so many options out there, it can be overwhelming to decide which one to trust. Three of the most popular options for many people are DHgate, AliExpress, and Temu….