Marketing has never been easier thanks to all the amazing tools we have today. But let’s be honest — picking the right tools can be tough.
If you’re trying to decide between two big names, ClickFunnels and GetResponse, you’re in the right place. Both of these platforms can help you grow your business, but which one is truly the best fit for you?
Here’s the thing: both ClickFunnels and GetResponse offer powerful features, but they cater to different needs. If you’re looking for a tool that specializes in building sales funnels and converting visitors into customers, ClickFunnels is the way to go.
On the other hand, GetResponse provides an all-in-one marketing platfrom, including email marketing, webinars, landing pages, and even social media tools. It’s perfect if you need a more comprehensive solution for your marketing needs.
Ultimately, the decision is up to you. That’s why I’m diving into the details to help you determine which platform best fits your business.
So, in this guide, I’ll compare the features, pricing, and everything else you need to know about both of them. So, you’ll have a much clearer idea of which tool is better for you and your marketing goals.
What is ClickFunnels?
ClickFunnels simply is a tool that simplifies the process of creating sales funnels, making it easy for you to convert your website visitors into loyal customers.
With ClickFunnels, you can easily build landing pages, sales pages, and order forms, all designed to guide people through the buying process.
Over time, ClickFunnels has added more features. Now, it also helps create websites, send marketing emails, build online courses, and more. It’s a great choice if you want want to manage everything in one place.
What is GetResponse?
GetResponse started as a tool for email marketing, helping businesses send and manage emails to customers. But now, it does much more.
It allows you to create websites, design landing pages, run webinars, and build marketing funnels.
GetResponse is a good choice if you want a tool that can do email marketing and other things like building websites and managing online sales. I have a detailed review of GetResponse if you are interested to learn more about it click here.
ClickFunnels vs. GetResponse: Quick Overview
Feature | ClickFunnels | GetResponse |
---|---|---|
Interface & Ease of Use | ✅ Yes | ✅ Yes (More User-Friendly) |
Landing Page Builder | ✅ Yes | ✅ Yes (More Flexible) |
A/B Testing | ✅ Yes (Limited Options) | ✅ Yes (Multiple Variables) |
Sales Funnel Creation | ✅ Yes (Specialized) | ✅ Yes (Basic) |
Inbuilt Templates | ✅ Yes (Primarily Sales Funnels) | ✅ Yes (Extensive Library) |
Selling Online Courses | ✅ Yes | ✅ Yes (Basic) |
Marketing Automation | ✅ Yes (Limited, Follow-Up Funnels) | ✅ Yes (Advanced Workflows) |
Conversion Funnels | ✅ Yes (Specialized) | ✅ Yes (Basic) |
Autoresponders | ✅ Yes (Premium Plans) | ✅ Yes (All Plans) |
Webinars | ❌ No (Requires Integrations) | ✅ Yes (Built-in Platform) |
Accepting Payments | ✅ Yes | ✅ Yes (Limited options) |
Pricing | ✅ More Expensive | ✅ More Affordable |
Integrations | ✅ Yes (Strong with Sales Tools) | ✅ Yes (Wide Range) |
AI Tools | ✅ Yes (Limited, Funnel Suggestions) | ✅ Yes (Advanced, Email, Content) |
Customer Support | ✅ 24/7 support, live chat | ✅ 24/7 chat and email support |
Social Media & Google Ads | ❌ No (Requires Integrations) | ✅ Yes (Integrated) |
1. Interface and Ease of Use
Both platforms are easy to use, but the ClickFunnels interface can sometimes feel overwhelming due to its vast array of funnel-building tools.
There’s a bit of a learning curve when you first start, but once you get the hang of it, building funnels becomes a smooth process.
In comparison, GetResponse is generally more beginner-friendly. Its drag-and-drop editor makes it easy to create emails, landing pages, and funnels without any technical knowledge.
So, in this case, GetResponse is the more user-friendly platform especially if you are still a beginner and want to dive right in without a steep learning curve.
2. Landing Page Builder
Both platforms provide you a landing page builder, but for me I think GetResponse is more flexible. It drag-and-drop editor makes it easy to create responsive landing pages.
Besides that it offers over 93 ready templates, all of them are customizable and good looking. GetResponse also lets you A/B test your pages to see which one works best.
ClickFunnels also has a good landing page builder, but it’s more focused on funnel pages, and the options for customization are more limited compared to GetResponse.
You can still create effective landing pages, but you might find it harder to test different designs.
So, if you are want to build a landing page and you are totally still beginner, I recommend GetResponse. It is better for creating customizable landing pages that are easy to test and optimize.
3. A/B Testing Features
GetResponse is great if you want to test different parts of your emails and landing pages to see what works best. It allows you to test up to 5 variables at once.
This means you can change multiple things like the email subject, call-to-action buttons, or the design of your page, and see which version gets the best results. This kind of testing is really helpful because it gives you clear data on what your audience likes more.
On the other hand, ClickFunnels allows you to do A/B testing too, but it’s a bit more limited. You can only test 2 versions of each page, which is enough for basic testing.
4. Sales Funnel Creation
ClickFunnels excels at building sales funnels. It’s specifically designed to help businesses build high-converting funnels from start to finish.
Whether you’re creating a lead funnel, a sales funnel, or a webinar funnel, ClickFunnels offers a streamlined experience with its easy-to-use drag-and-drop editor.
The pre-built funnel templates make it simple to get started, and you can easily tweak them to suit your needs.
While GetResponse has funnels too, they are more focused on the marketing side of things, like lead generation and email nurturing.
They aren’t as specialized in guiding users through a multi-step process like ClickFunnels. If your main goal is to build complex funnels with advanced segmentation and upsells, ClickFunnels is your go-to.
Read also: 5 Best Cheap Email Marketing Platforms in 2025
5. Inbuilt Templates
When it comes to templates, GetResponse offers around 100 pre-designed templates. These templates are ready to use for emails, landing pages, and even webinar pages.
They are easy to customize using their drag-and-drop editor, so you don’t need to be a designer to make your emails and pages look great.
Also, GetResponse has templates for different industries, which means you can find one that fits your business needs quickly.
ClickFunnels, on the other hand, focuses mainly on sales funnel templates. These templates are designed to help you guide your customers through the funnel, from the first page to the checkout page.
While ClickFunnels is excellent for sales funnels, it doesn’t offer as many templates for things like emails or landing pages, and the customization options are more limited.
Verdict: GetResponse offers more options and flexibility for creating emails and landing pages, while ClickFunnels is better if you only need sales funnels.
6. Selling Online Courses
ClickFunnels is excellent for selling online courses. With its integration with platforms like Teachable, you can create membership areas and sell your courses right from within the platform.
Its course builder is simple to use, and it allows you to create a seamless sales funnel that drives sales to your courses. Plus, it integrates well with payment gateways to collect payments for your courses.
GetResponse also offers online course features but in a more basic way. You can host and sell courses via GetResponse’s website builder and e-commerce tools.
However, it lacks the depth of course management and marketing features that ClickFunnels offers, especially when it comes to building dedicated funnels for course sales.
ClickFunnels is the better option for businesses focused on selling online courses, thanks to its specialized tools for creating courses and course funnels.
7. Marketing Automation
If you want to automate your marketing tasks, GetResponse is a great choice. It comes with an automation builder that allows you to create workflows based on your customer’s actions.
For example, you can automatically send follow-up emails when someone joins your email list or send special offers to people who clicked on a certain link in your email. This allows you to focus on other tasks while your messages are delivered strategically
ClickFunnels also has an automation feature called Follow-Up Funnels, but it’s more limited. It’s available only on the Platinum Plan, and while it can automate email sequences, it doesn’t have the same powerful features that GetResponse offers.
If you want more control over your marketing automation, GetResponse is the better option.
Verdict: GetResponse is the winner here because it offers more advanced automation tools that can help you run more complex campaigns.
8. Conversion Funnels
Both GetResponse and ClickFunnels offer conversion funnels, but they serve different purposes. ClickFunnels is a specialist in building sales funnels.
This means it’s designed to help you guide customers from one page to the next, all the way through to making a purchase. It’s built for businesses that want to focus on converting visitors into paying customers through a series of well-designed pages.
GetResponse also offers funnels, but its primary strength lies in email marketing and landing page creation. While building conversion funnels is possible within GetResponse, it’s not as specialized or streamlined as ClickFunnels. If sales funnels are your top priority, ClickFunnels generally provides a more focused and efficient solution.
Verdict: If your goal is to create effective sales funnels, ClickFunnels is the better choice. But if you need a more complete marketing tool, GetResponse can still work for you.
9. Autoresponders
GetResponse offers autoresponders in all of its plans, which is great for businesses that want to stay in touch with their customers automatically. You can set up email sequences that get triggered when someone signs up, clicks on a link, or makes a purchase. This is perfect for nurturing your leads and keeping them engaged with your brand.
ClickFunnels also has autoresponders, but they are part of the Follow-Up Funnels feature, which is only available in the Platinum Plan. If you are using a lower-tier plan, you will not have access to this feature. So, if you’re on a budget, GetResponse is the better choice for autoresponders.
Verdict: GetResponse is the clear winner because it includes autoresponders in all its plans.
10. Webinars
Webinars are a great way to engage with your audience in real time, and GetResponse makes it easy. It has a built-in webinar tool that allows you to host live webinars without needing third-party software. You can share your screen, chat with attendees, and even run Q&A sessions. This is perfect for businesses that want to educate their audience or promote their products through live events.
ClickFunnels, unfortunately, doesn’t have a built-in webinar tool. If you want to run webinars, you’ll need to use third-party services like Zoom or WebinarJam, which can make the process a little more complicated. You’ll need to integrate these tools into your funnels.
Verdict: GetResponse is the winner for webinars because it has a native tool that makes running live events simple.
11. Accepting Payments
If you need to accept payments directly from your funnels, ClickFunnels makes it easy. It integrates with payment processors like Stripe and PayPal, allowing you to accept payments seamlessly as customers move through your funnel. Plus, it offers tools for upsells, order bumps, and one-click upsells, which help increase your customers’ lifetime value
GetResponse, on the other hand, offers e-commerce tools that let you set up an online store, but it’s not as specialized for funnel-based payments. It can integrate with PayPal and other payment processors, but its e-commerce functionality isn’t as tightly integrated with its marketing tools as ClickFunnels.
Verdict: ClickFunnels takes the win here, offering more flexible and advanced payment tools, making it perfect for businesses focused on high-conversion sales funnels.
Read also: 3 Best Free Email Marketing Tools and Services Lookinglion
12. Pricing: Which Platform Fits Your Budget?
When it comes to pricing, GetResponse is the more affordable option compared to ClickFunnels.
GetResponse has a free plan that lets you use basic features for up to 500 subscribers (but your emails will have GetResponse branding). The paid plans start at $19 per month for the Email Marketing plan, which lets you send unlimited emails to up to 1,000 subscribers. If you want more advanced features like automation and ecommerce tools, you can get the Marketing Automation plan for $59 per month, or the Ecommerce Marketing plan for $119 per month.
GetResponse provides significant discounts for annual or biennial subscriptions: 18% for one year and 30% for two years. Be sure to check out the latest GetResponse coupon codes to save even more on your subscription.
ClickFunnels, however, is more expensive. The Basic Plan starts at $127 per month and allows you to create up to 20 marketing funnels, with access to pre-designed funnels and templates. If you need more funnels, additional contacts, or API access, you’ll need to upgrade to the Pro Plan ($157 per month) or the Funnel Hacker Plan ($208 per month).
While ClickFunnels is specialized for building sales funnels, it can be pricey if you’re only looking for basic email marketing and landing page features. ClickFunnels also offers a 14-day free trial, so you can test it out before committing. ClickFunnels coupon codes can help you save on your monthly subscription or get extended trials.
Verdict: If you’re on a budget, GetResponse is the better choice because it offers cheaper plans and a free option. ClickFunnels is a good choice for those who need powerful sales funnel tools, but it costs a lot more.
13. Integrations
Both ClickFunnels and GetResponse offer a wide range of integrations with third-party apps, including email platforms, CRMs, and e-commerce tools. However, ClickFunnels has a slight edge in that it integrates seamlessly with a variety of sales tools like Shopify, Stripe, and more.
GetResponse also integrates with popular tools like Shopify and WordPress, but its integrations are more focused on marketing automation and lead generation, making it a bit more limited when it comes to sales-centric tools.
Verdict: ClickFunnels wins for its broader integrations with sales tools and e-commerce platforms, perfect for businesses that need to integrate across multiple platforms.
14. AI Tools
Both platforms are incorporating AI into their features. GetResponse offers AI-powered email subject lines and content recommendations to help optimize your marketing campaigns. These tools can help you save time and improve your email performance.
ClickFunnels is also starting to integrate AI features, like automated funnel-building suggestions based on user behavior. However, it’s not as robust in this area compared to GetResponse.
Verdict: GetResponse has the edge with its more advanced and accessible AI tools for email marketing optimization.
15. Customer Support
GetResponse has excellent customer support. They offer 24/7 support through live chat, email, and phone, so you can always get help whenever you need it. If you prefer learning on your own, they also have a lot of useful resources, like video tutorials and a knowledge base.
ClickFunnels provides 24/7 support primarily via live chat and email. If you’re on the Platinum Plan, you can get VIP support with a faster response time. However, overall, GetResponse is known for providing more consistent and helpful support.
Verdict: GetResponse has more accessible and helpful customer support.
16. Social Media & Google Ads
GetResponse makes it easy to run ads because it allows you to create and manage Facebook and Google Ads directly from the platform. This means you can track how your ads are performing without having to switch to another tool. You can manage your ads alongside your email campaigns, making it easier to get everything done in one place.
ClickFunnels doesn’t offer this feature natively. You have to integrate with third-party tools like Facebook Ads Manager and Google Ads to manage your campaigns. While this gives you more flexibility, it also means more steps and more work to get things set up.
Verdict: GetResponse makes it easier to manage ads within the platform, saving you time and effort.
How to Integrate GetResponse with ClickFunnels?
To integrate GetResponse with ClickFunnels:
1. Generate Your API Key
- Log in to your GetResponse account and retrieve your API key from the account settings.
- If you’re unsure how to create or locate your API key, refer to GetResponse’s detailed guide.
2. Set Up Integration in ClickFunnels
- Log in to your ClickFunnels account.
- Navigate to Account Settings > Integrations.
- Click Add New Integration and select GetResponse from the list.
- Enter your API key and assign a nickname for the integration.
3. Connect Your List
- Map the integration to the appropriate GetResponse list.
- Leads captured through ClickFunnels forms will be automatically added to the selected list in GetResponse.
Additional Tips
- Using Zapier: If you prefer an alternative method, you can connect GetResponse with ClickFunnels through Zapier.
- Troubleshooting: For any issues, reach out to ClickFunnels support or GetResponse’s DevZone team to investigate and resolve potential connection problems.
By completing these steps, you can seamlessly integrate GetResponse with ClickFunnels to streamline your lead management.
Wrapping Up: Which One Should You Choose?
So, which one should you choose: GetResponse or ClickFunnels? The answer depends on your business needs.
- Choose GetResponse if you want a budget-friendly, all-in-one marketing platform that includes email marketing, webinars, landing page creation, marketing automation, and more. It’s perfect for businesses that need flexibility, easy-to-use tools, and powerful features in one place.
- Choose ClickFunnels if your main focus is building sales funnels that guide customers through a specific process. It’s the best choice if you want to create high-converting sales pages, but you’re willing to pay more for this specialized tool.
In the end, whether you go with GetResponse or ClickFunnels, both platforms can help you grow your business. It all comes down to your goals and which features matter most to you!
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Zouhair is a freelance writer, designer, and the founder of Couponfyi.com. He created this platform in 2023 to help online shoppers make the most of their hard-earned cash. Starting from smart shopping tips and honest reviews to the latest coupon codes & offers, Zouhair shares the best value to help others grow their savings. Before creating his business, he spent five years in logo design and marketing, helping businesses build their brands. Zouhair lives in Morocco.